A new revolutionary jewelry and store, was the dream of Max Rogers, owner of Max’s Gallery, Fine Jewelry & Design. Last year he purchased Gossen’s Jewelry in Elk Park Village Shopping Center. His dream began.

The seasoned Master Jeweler wanted a stand-alone store in Elk Grove. He found a site at 8375 Elk Grove Blvd, at Laguna Springs.

The new facility will have an 1,800 sq. ft. showroom. An 1,100 sq. ft. office and custom jewelry center. The facility will have a coffee bar, a kid’s playroom, and two plush diamond rooms that will enable customers to privately examine loose diamonds, purchase a wedding set, or be assisted in creating the customer’s own unique jewelry. “The customer will be able to examine the diamond’s color, its clarity, weight, and style. Then we can custom design the jewelry to make it one of a kind,” said Rogers.

“It will be feared for customers who want to take their time. They can bring the kids if they want, said Rogers. His background of 22 years in the jewelry and diamond business has provided him the experience to develop his new concept jewelry facility. “We want our customers to have a very positive experience, with no high pressure,” said Rogers.

Rogers hoped to have the facility built by mid-summer.

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